The fourth wave of digitisation

The 4th wave of digitisation

Implementing change communication with the right e-learning solution is the most suitable strategy for many companies. Let us bring the people on board. Every e-learning and blended learning campaign is by definition a change for the affected target group. Many opinion leaders agree that the change brought on by digitisation will also have an extraordinary effect on your company. Thus, it is all the more important that the partnership with the CREATE specialists is based on trust right from the start.

We support companies

from the first steps of the design thinking process, via the creation of ‘blue oceans’ and the development of agile innovation processes, through to the involvement of all affected groups targeted for change.

Our aspiration:
Each step of change is just the beginning of a journey. We aspire to bring everyone on board!

Digitalisierung im täglichen Leben

Create. The specialist for learning target groups

With a high level of design responsibility.

Issues around digitisation are not only a matter of concern to executives. They quickly affect everyone in and outside your company. Employees, suppliers, and customers. Let us seize this opportunity to engage those affected and transform them into stakeholders.

Tin Can Prinzipien bei der Digitalisierung (Change-Kommunikation)

Figure 1: The 7 principles of Experience API Traditional LMS have already implemented the vision as it was articulated with Experience API in 2012. A look at the seven principles helps to understand several manifested trends in recent years.

The e-learning industry itself is changing. The digital disruption is also changing a worldview that was considered established just a few years ago. The development of Experience API in particular suddenly turned the good old SCORM WORLD ORDER on its proverbial head.

Learning Management System

Figure 2: e-learning or the interaction between platform (in the old concept still the responsibility of the LMS – learning management system) and the e-learning content (SCORM compatible WBT – web-based training), the way it was already presented a quarter-century ago. An eternity. If one considers that e-learning was by definition ‘digital’ from the beginning. What has happened in the meantime?


Figure 3: The interaction of content and Learning Record Store (LRS) according to Experience API first eliminates the learning platform in its familiar central position! The next step, according to the Experience API principles, involves designing learning pages or even entire learning worlds per target group or topic.

In particular, the widespread use of mobile devices and the big question of how e-learning will adjust to that have already revolutionised the industry. In doing so, it has already created EXPERIENCE API PRINCIPLE NO 1 ‘seamless direct access’. Users no longer access e-learning through the LMS but open the content directly. The LMS and the LRS work in the background.

Three learning moments

CREATE reunites learning theories under the concept of three learning moments in 2018. We already achieved this with the content pyramid in 2005 and with the cBook in 2016, which has met with broad-based acceptance among users.

Imagine you want to browse through ‘snackable content’ on your smartphone and gather ideas while you are out and about. Yet, standardised WBT is the only content available to you, and you have to flip through it. Alternatively, perhaps you are sitting at work and need specific information this instant. However, standardised WBT is the only content available to you, and you have to flip through it first to find the answer to your question. Suitable for all devices – unsuitable for the learning moment.

Insight: Liberate yourself from one device! Content should not be developed for a single technology but the learning moment. We go beyond user device optimisation. Stimulating content in the moment of inspiration. Comprehensive information in the moment of development. Specific knowledge for the moment of need.

e-learning is changing

The fourth wave of digitisation has led to the expansion of our reality. Augmented reality. The line between virtual and reality become increasingly blurred. Human, and machine work together instead of side-by-side. HoloLens, Oculus Rift, smart glasses and co. enable their users to create visualisations of virtual content in the real world. Thus, the user has access to construction plans, instructions, descriptions and much more when needed. Waiting for a technician? Prolonged downtimes of systems? These are a thing of the past. Today, the technician in Munich sees trough the smart glasses of the employee in Vienna to view the system and display precise instructions. Remote assistance. e-learning is changing.

Microsoft HoloLens Demo

Figure 5. Augmented reality. Linking information to reality. The Remote Assistant sees what you see and provides you with information or shows you the necessary steps.

Digitisation at your company?
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