cBook inspirations

Learning in the moments of development and the moments of need.


Moments in which learners engage in goal-oriented learning for various reasons. Where one individual makes use of educational content in the course of targeted skills development, another needs quick and easy access to information for an immediate application. Nowadays technologies can cater to these learning moments perfectly. VR-glasses are the next step in the comprehensive on-demand supply of information.

With a high level of design responsibility.

Do you know the three learning moments?

While travelling by train.

Arbeiten durch den Austausch mit Kollegen in der Pause

During a break.

Comfortable on the couch.

A different type of content is needed during moments in which we lack targeted development nor have the required information. New impressions. Ideas. Inspiration.

We are


in the moment of inspiration

The potential of these moments is not done justice with compressed e-learning contents designed for targeted skill development or looking things up. Browsing journals. Scrolling through expert websites. Suddenly – an exciting video. We look at it and see an idea that we would like to apply in our everyday work. We have just been inspired. Intrinsically motivated, we continue to research. On your accord. Without information overload.

THIS is using the inspiration of the moment.

Previous e-learning offerings were developed to cater for the other two learning moments. They do this brilliantly. Moreover, they will continue to do so in the future. Nevertheless, they seldom inspire.

Beispielchart von cBook Inspirations

Figure: Browse. Read. Inspire. cBooks inspirations. Videos. Articles. Interactions. Free usable content formatted with diverse cBook options.


With this knowledge, we developed the cBook inspirations for our customers specifically. New/Different leadership methods and inspiring content. Articles. Interviews. Videos, and much more. Embedded in the unique cBook technology. That is how an innovative and digital tool for inspiration was created, suited to all executives, regardless of age or work experience.

cBook. Learning. Look up AND inspire.

The appropriate content for each learning moment and every target group.

These inspiring contents live from diversity and continuous development. The integration of authoring tools allows you to add inspirational content continuously. A growing medium.

How might such an inspiration cBook look?
Our reference projects bring clarity but also inspire.


The fourth wave of digitisation

Implementing change communication with the right e-learning solution is the most suitable strategy for many companies. Let us bring the people on board. Every e-learning and blended learning campaign is by definition a change for the affected target group. Many opinion leaders agree that the change brought on by digitisation will also have an extraordinary effect on your company. Thus, it is all the more important that the partnership with the CREATE specialists is based on trust right from the start.

We support companies

from the first steps of the design thinking process, via the creation of ‘blue oceans’ and the development of agile innovation processes, through to the involvement of all affected groups targeted for change.

Our aspiration:
Each step of change is just the beginning of a journey. We aspire to bring everyone on board!

Digitalisierung im täglichen Leben

Create. The specialist for learning target groups

With a high level of design responsibility.

Issues around digitisation are not only a matter of concern to executives. They quickly affect everyone in and outside your company. Employees, suppliers, and customers. Let us seize this opportunity to engage those affected and transform them into stakeholders.

Tin Can Prinzipien bei der Digitalisierung (Change-Kommunikation)

Figure 1: The 7 principles of Experience API Traditional LMS have already implemented the vision as it was articulated with Experience API in 2012. A look at the seven principles helps to understand several manifested trends in recent years.

The e-learning industry itself is changing. The digital disruption is also changing a worldview that was considered established just a few years ago. The development of Experience API in particular suddenly turned the good old SCORM WORLD ORDER on its proverbial head.

Learning Management System

Figure 2: e-learning or the interaction between platform (in the old concept still the responsibility of the LMS – learning management system) and the e-learning content (SCORM compatible WBT – web-based training), the way it was already presented a quarter-century ago. An eternity. If one considers that e-learning was by definition ‘digital’ from the beginning. What has happened in the meantime?


Figure 3: The interaction of content and Learning Record Store (LRS) according to Experience API first eliminates the learning platform in its familiar central position! The next step, according to the Experience API principles, involves designing learning pages or even entire learning worlds per target group or topic.

In particular, the widespread use of mobile devices and the big question of how e-learning will adjust to that have already revolutionised the industry. In doing so, it has already created EXPERIENCE API PRINCIPLE NO 1 ‘seamless direct access’. Users no longer access e-learning through the LMS but open the content directly. The LMS and the LRS work in the background.

Three learning moments

CREATE reunites learning theories under the concept of three learning moments in 2018. We already achieved this with the content pyramid in 2005 and with the cBook in 2016, which has met with broad-based acceptance among users.

Imagine you want to browse through ‘snackable content’ on your smartphone and gather ideas while you are out and about. Yet, standardised WBT is the only content available to you, and you have to flip through it. Alternatively, perhaps you are sitting at work and need specific information this instant. However, standardised WBT is the only content available to you, and you have to flip through it first to find the answer to your question. Suitable for all devices – unsuitable for the learning moment.

Insight: Liberate yourself from one device! Content should not be developed for a single technology but the learning moment. We go beyond user device optimisation. Stimulating content in the moment of inspiration. Comprehensive information in the moment of development. Specific knowledge for the moment of need.

e-learning is changing

The fourth wave of digitisation has led to the expansion of our reality. Augmented reality. The line between virtual and reality become increasingly blurred. Human, and machine work together instead of side-by-side. HoloLens, Oculus Rift, smart glasses and co. enable their users to create visualisations of virtual content in the real world. Thus, the user has access to construction plans, instructions, descriptions and much more when needed. Waiting for a technician? Prolonged downtimes of systems? These are a thing of the past. Today, the technician in Munich sees trough the smart glasses of the employee in Vienna to view the system and display precise instructions. Remote assistance. e-learning is changing.

Microsoft HoloLens Demo

Figure 5. Augmented reality. Linking information to reality. The Remote Assistant sees what you see and provides you with information or shows you the necessary steps.

Digitisation at your company?
Sign up for a one-on-one webinar with our specialists.

Interactive learning videos

The next step of digital learning experiences

The use of a video for practical examples, playful interactivity, as well as simulation of crucial situations, are essential elements of online learning. The business content follows the CREATE content model: Create awareness! Traditional training courses, as well as practical exercises, are the most used online teaching methods. The finer points are missing. An extra step is needed to teach aspects like communication, interpersonal and negotiation skills.

Mr Fish is the first and unique 2D/3D learning experience that uniquely combines video, interaction, and simulation and therefore creates a lasting learning experience.

A combination that works!

These ‘videos’ become a learning experience based on their high degree of interactivity. They consist of individual video sequences and simulation sections. Personalised, intuitive, and non-linear. Non-linear? Yes, just like in everyday life, the learner freely decides how to interact and where to go with each situation. Each person in the simulation responds differently depending on the actions of the learner – the better the decision-making in the conversations, the faster they reach their goal. Of course, the customer may have ‘no time left’ to conclude the sales pitch and suddenly gets rid of the learner. A real-life situation. The learner controls the direction of the conversation.

Interaktives Lernvideo Lernen mit Mr.Fish

Dry and prefabricated training works in theory. In practice, it has little to do with humans that require more from you than a few memorised phrases. These behaviours demand interpersonal skills, as well as the ability to understand and evaluate the other person. All this is shown in subtleties that text charts alone cannot convey. That is why ‘Catch the fish’ is an interactive training experience through a video with intuitive learning approach.

Authentic. Loveable. Not always easy or straightforward.

The video component creates high-levels of practical application and perceived reality. The learner interacts with actual people who show barely distinguishable micro-emotions, gestures, and expressions instead of artificial 3D avatars – and we have them on video. This way, learning soft-skills in recruiting, sales, and performance reviews make sense, fun, and provides learning success in a shorter time.

The technology & method of Mr Fish distinguishes itself

Cinematic video experience




Intuitive learning situations


Customisable and personalised


Non-linear simulations with complex decision paths


Individual use of Mr Fish in various media and learning projects


Zitat Platzhalter

Application of interactive learning videos

CREATE is used everywhere where soft skills and social competencies are required. Real-life working situations, adapted to the target group create training and video simulations for the areas of sale, onboarding, and leadership. Discover, together with our interactive learning experts, the appropriate application for Mr Fish in your e-learning projects and provide a unique learning experience for your employees.

Interaktionsoberfläche des Projekts ab-gelenkt

KFV – ab-gelenkt.at

One example that does not stem from the traditional application areas like sales training or onboarding is www.ab-gelenkt.at. The project demonstrates that interactive learning videos can be used for (almost) every application.

How might such an inspiration cBook look?
Our reference projects bring clarity but also inspire.

Blended learning

Linked, intuitive learning as in everyday life

‘Blended’ as in ‘mixed’. Many consider blended learning a simple mix of different educational content and learning elements. However, the course designers behind CREATE have the mindset that blended learning is a highly useful concept of learning that answers various questions and creates integrated solutions.

A CREATE blended learning concept answers the following questions:

What are your learning goals? Here, we distinguish between coarse and fine learning goals

Who is your target audience? What are the specific properties of this target group?

What are the circumstances in which the target audience is learning? What is it learning and where (also informally)?

What digital service can the target group use? Computer, smartphone, documents?

What are the existing educational contents, possibilities and formats?

What gamification and motivational factors could play a role?

How is the learning success measured (KPIs)?

Blended learning is harmonised perfectly towards the learning goals and specific scenarios of the target audience, in which several formats, at different times but also intensity, come into play. The cBook provides CREATE customers with a suitable carrier and learning medium from learning to working that reaches beyond the initial program.

Traditional training, e-learning contents, and webinars that interplay at different levels but also connect types of learning with technologies. A blended learning concept has the potential to do much more. The final learning scenario shows where you want to go and what goals should be attained; this is often connected to changes, a new approach to learning, and potentially a general cultural change.

Think holistically and create sustainably!

A Focus on learning goals and skill profiles

The individual blended learning, its related educational content, as well as the structure and use of the material, orients itself on the learning outcomes and needs of the target audience. Skill profiles can be created to be geared towards learning elements and with it, create skill-oriented learning. (link)

B Composition of learning forms and technologies:

Blended learning combines various types of learning like online elements and offline training. Both forms can integrate multiple technologies (cBook, Mr Fish, virtual reality, links) as well as learning elements (interactions, coaching, or skill questions).

C Composition of blended learning adapted to learning dramaturgy:

CREATE develops original dramaturgy for each blended learning that is adapted to the learning elements. Because e-learning that comes before traditional training has a different impact to e-learning that comes after offline training. The correct order is developed according to the suspense curve and the storytelling:

Blended Learning und die Spannungskurve bei CREATE

Figure: Suspense curve and blended learning at CREATE

The suspense curve at CREATE

Each suspense curve is divided into a beginning, a middle, and an end. Each beginning, like every other story, must pick up and motivate the learner. The middle brings the majority of the content to a turning point, that is most often the offline training. In the end, a transfer exercise will pick up the thread and tie in with the suspense curve.


  • Holistic approach
  • Linking learning goals and groups, as well as educational content, with the environment
  • Individual and specific adjustment to the target groups
  • Structured design and monitoring of learning projects
  • Consideration of change processes and learning culture

Please contact us, and we will be happy to assist you in taking the first step toward your next blended learning project with the creation of a first project. We look forward to tackling your challenges.


Preparation and execution of field operations and remote assistance

HoloLens – Augmented Reality – VirtuReality

Texts. Movies. Interactions. The sheer variety of different media has led to the continuous development and optimisation of e-learning in recent years. We can create exciting, interactive and motivating learning experiences – no doubt. However, one challenge remains. Mixed Reality as a new medium allows us to master this challenge!

A challenge: The transfer

The recognition, translation, and interpretation of two-dimensional information, as well as three-dimensional illustrations, which are confined to two dimensions on a paper or screen, require enormous cognitive energy to be converted into three-dimensional actions. ‘Not enough working memory!’ Thus, we block useful resources of our working memory, the so-called RAM of our brains. However, these cognitive resources are needed for planning and the actualisation of our behaviours. The challenge is particularly noticeable where learned two-dimensional actions have to be transferred to spatial activities.


Drucker Warnhinweise

It is difficult to say for which components these warning labels apply. What does the symbol with the call sign mean again? Would you know at first glance what you are not supposed to touch when you open the printer?

It is easier if someone shows it to us on the actual object. Within a few seconds, we have processed the information and turned it into the appropriate actions.

Mixed Reality Darstellung
Microsoft HoloLens Demo

Why not project digital information on top of the actual object? That would be brilliant!

It is called Virtual Reality, or Mixed Reality!

CREATE. Experts for innovative virtureal learning.

We equip you for effective and efficient learning. Now and for the future.


Our innovative team for design, educational methods, dramaturgy, and technology supports you from conception to implementation and beyond. Everything from a single source!

The fusion of Virtual Reality and real-life. Also known as Augmented Reality or Mixed Reality. An innovation that elevates businesses beyond the gaming industry.

HoloLens allows reality to become the user interface and carrier medium for digital information. The user sees what actions are needed the second they are required. The transfer from ‘textbook’ to reality is no longer necessary. Swift and efficient execution of tasks are now possible. Even inexperienced persons can execute task correctly, thanks to the support of AR.

The user manual of the future. HoloLens, Google Glass, ODG R-7, or ‘smart glasses’ in general are the user manual and device training of the future.

Figure 3 and 4: Augmented reality. Link digital information directly with real environments when needed.


‘How can I learn if it is always shown to me.’

On the contrary. You will learn faster than from a printed manual. Even the tiniest amount of physical activity during learning can support the learning process. You better recall actively processed tasks and executed actions than passively absorbed information.

Still sceptical? Great! We would love you to experience the effect of virtual real learning first-hand!

When do you want us to visit? We love to show you more than the demo versions! No! We also bring already realised applications like the new learn and service model used by Raiffeisen Informatik Technical Services.

We were awarded ‘best HoloLens project’ at the Learntec 2018 as well as numerous mentions during our CREATE appearance in early 2018. We are also the first award-winning HoloLens project in the German-speaking e-learning market! The CREATE innovation will continue!

Personalised. Adaptive. Skill-oriented.

Hours of standardised e-learning is a thing of the past!

Adaptive learning is now.

Let us engage with learners according to their levels and needs. How many times have you thought that you already know much of the course content and could use your time for other more important things? Then you realise, however: you are unable to skip forward. You have to complete the entire content to finish the course successfully. Frustrating and inefficient. An offer tailored to the individual needs of each learner would be ideal. Too complicated? The further development of SCORM ‘Experience API’ and the underlying LRS (Learning Record Store) allows us to apply the lessons learnt. The provided content is continuously adapted to the needs and skills of each learner. Furthermore, the entire process accounts for the company-specific internal agreements of your existing e-learning context. Our solution for adaptive learning in the 21st century: the skill-oriented cBook!


The experts for need-orientated, individually adaptive learning.

We support you as you continue along your road of no longer adapting learning offers to roles, but to the needs of all learners – continuously. Efficient. Effective. Personalised. For everyone.

Kompetenznetz, kompetenzorientiert lernen

Figure 1. Individual and continuous inventory for a tailored learning offer. No ‘redundant’ content. Targeted skill development.

Step 1

Let us move away from learning according to the shotgun approach.

Towards skill-oriented learning.

What skills does a learner already have?

Which potentials still need to be unlocked?

Step 2

Skills are not the only aspect to be considered individually.

The circumstances, in which learning occurs, require equal consideration. These can be divided into three learning moments. Content should not only be tailored to skill needs. Different formats and materials provide the learners with information in the moments of development, the moments of need and the moments of inspiration.

CREATE reunites learning theories under the concept of three learning moments in 2018. We already achieved this with the content pyramid in 2005 and with the cBook in 2016, which has met with broad-based acceptance among users.

Imagine you want to browse through ‘snackable content’ on your smartphone and gather ideas while you are out and about. Yet, standardised WBT is the only content available to you, and you have to flip through it. Alternatively, perhaps you are sitting at work and need specific information this instant. However, standardised WBT is the only content available to you, and you have to flip through it first to find the answer to your question. Suitable for all devices – and ideal for the learning moment.


Liberate yourself from the device!

Content should not be developed for a single technology but the learning moment. We go beyond user device optimisation. Stimulating content in the moment of inspiration. Comprehensive information in the moment of development. Specific knowledge for the moment of need.

Right content at the right moment. The three learning moments. The design of the content account not only for the device but also for the learning moment. Mit CREATE solutions allow you to be flexible at the moment of learning and move beyond the limits of the devices. Example cBook: Inspiration through moving multimedia elements. Comprehensive content with interactive explanations in Story mode. Look up specific information in Book mode.


Figure 2. The three learning moments. We accompany learners beyond performance support and learning on demand. Continuous learning tools such as the cBook Inspirations provide ideas and inspiration for your everyday work and future developments.

CREATE utilises innovative solutions

to support your learners in all three learning moments in a skill-oriented and personalised way. We look forward to your challenges in the individual skill development of small or large target groups.

Stela Storytelling Kompetenzorientiert

Stela – LMS with storytelling

cBook Landingpage mit Features. Kompetenzorientiert Lernen

cBook – blended learning

Kompetenzorientiert Lernen unterwegs

cCast – responsive content

Interaktives Lernvideo Lernen mit Mr.Fish

Mr Fish – interactive video

Contact us to receive individual access to Stela, cBook or Mr Fish.